Seth Godin in Antwerp

I was at THE marketing event not to miss last week in Antwerp: on Thursday 1st of April, more than one thousand people gathered in the Elizabeth Hall to hear Seth Godin, one of the most popular marketing gourous of the decade. People came from all over Europe: France, Germany, Austria...

Was it worth the journey ? Well, it really depends on what your expectations were. If you thought you were going to hear about the new creative marketing trends and how to market your product, you may have lost your time and money. But if you came to be inspired, Bingo ! Because that is what Seth offers: an inspiring vision of life and creativity. His new book 'Linchpin' is not about marketing, but more about yourself and your potential. Seth's message is very simple: where is it you want to go ? Some may say they've got enough of his 'quotes' and moral little sentences*, but that's all about his show: entertaining, because there is no business without showbusiness !

* Here some of them:

- Make art that matters

- Anxiety is failure experienced in advance

- Your job is a platform to do your art

Seth's blog: http://sethgodin.typepad.com/